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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Feb 7, 2017

I first experienced Josh Barto when he led my tour at Lakefront Brewery. He did such a great job and was so informative and entertaining I started thinking about an episode on brewery tours.

 

Josh has been a Lakefront Brewery tour guide or as his title reads, a “Brewery Navigation Specialist”, for just over five years.  In that time, he’s given over 2000 tours to people from all over the world, including professional football players, country music stars, national comedians and brewery owners.  He is responsible for creating and developing Lakefront's technical tour.  In his spare time, he plays drums in his metal band and enjoys doing stand-up comedy, which really came thru in his tour.

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